ARISE Fashion Week 2020 kicked off in December last year, with top African designers showcasing their Spring/Summer 2021 collections. Focusing on the new era of local designer fashion, the theme was ’30 Under 30: The New Stars’, seeing 30 designers competing for US$500 000 in prize money.
The competition was judged by top fashion critics and designers, including Mai Atafo, Folake Coker and GQ’s Fashion Director Mobolaji Dawodu, amongst others. Designs were rated on their creativity, styling and the quality of the design.
Making it through several rounds of the competition, MmusoMaxwell took 3rd place with their womenswear garments inspired by African heritage and contemporary culture, winning US$50 000 and gaining the recognition of the South African designer fashion industry. The pair also enjoyed the prestige of having the iconic Naomi Campbell walk the runway in one of their designs – an achievement in itself that is likely to be remembered for some time to come.