The Diamond Fibre Collections is an initiative led by the South Africa Mohair Cluster (SAMC) in partnership with SAFW. The initiative began through a call to applicants, whereby 20 talented South African designers were nominated by recognised fashion leaders, and a panel of experienced judges selected the top 3 designers. A strategic collaboration has been secured with The Fashion Agent – South Africa’s leading fashion wholesale agency and distribution company. This provides not only a suitable platform through which the collections may be purchased, but also access to the Agency’s international, multi-dimensional distribution network, connecting the designers to new markets and channels both domestically as well as abroad.
This initiative was started by the SAMC to not only highlight the versatile nature of mohair, but to demonstrate the Cluster’s commitment to small, medium and micro enterprises (SMMEs), building the local mohair sector to drive access to both local and international markets, and tapping into the creativity that exists within the South Africa fashion design sector.
The SAMC is a Non-Profit Company and an official body empowered by the dti to manage and facilitate funds to achieve prosperity and sustainability in the South African mohair sector specifically. The SAMC’s primary focus is to coordinate and facilitate sector improvement and growth. A core focus for the Cluster is to implement plans that establish South Africa as a dominant and significant contributor and preferred global supplier to the mohair value chain, and to grow local value addition.